Apple launched its Vision Pro headset in February at a premium price point of $3,500. While it initially piqued the interest of tech enthusiasts, the high cost has been a significant barrier to widespread adoption, especially among app developers who are crucial for the success of the new visionOS platform.

Developer Hesitation

Many developers remain hesitant to develop apps for Vision Pro due to its limited user base. Initially, Apple announced that visionOS would launch with 600 apps and games available, yet only 2,500 native apps were found in the store by August. This sluggish growth trend continued, with Appfigures noting only ten new apps were introduced in September compared to hundreds launched initially.

Feedback from developers has highlighted several issues, including the absence of important apps like Netflix, Spotify, and YouTube, and a lack of features that appeal to core gaming users. "We're not in a rush," says Hrafn Thorisson, CEO of Aldin Dynamics, reflecting the cautious approach being taken by many in the development community.

Vision Pro's Needs

Bernard Nepveu, a former member of the Vision Pro team at Apple, suggests that Apple should finance the development of key visionOS apps, similar to Meta's approach with its VR Quest platform. This strategy might invigorate the app ecosystem by ensuring a steady stream of new and innovative apps.

Moreover, it's clear that the device needs a cheaper model to attract both developers and consumers. While analysts observe a potential price drop, with shipment estimates for the Vision Pro cut from 800,000 to 400,000 units by 2024, substantial consumer engagement may not pick up without significant adjustments in pricing.

Future Trajectories

At present, the introduction of a less expensive version of Vision Pro is not expected until at least 2025, leaving potential developers and users in a state of uncertainty. The current model's cost-prohibitive pricing prevents the Vision Pro from becoming the mass-market product that it could potentially be.

Shifting strategies, such as adjusting the pricing model or investing directly into app development funding, are seen as necessary steps to spur growth and adoption of the platform. To truly thrive, Vision Pro must not only become economically accessible but also demonstrate an enhanced and engaging user ecosystem.

While the technology behind Vision Pro is lauded, its commercial success depends on significant strategic shifts to attract both the developer ecosystem and mainstream consumers.

For more insights, please see the article from 9to5Mac.