In the spring of 2023, in the bustling city of New York, Hatcher, a seasoned content creator with roots in Florida, embarked on a revolutionary journey into the world of AI-generated music. As Hollywood faced strikes and the looming threat of AI advancements, Hatcher saw an opportunity rather than a challenge. With a career launching from a viral 2007 Soulja Boy parody, Hatcher has long utilized his knack for comedy and music, eventually evolving his craft into original works like the 2010 electro-rap hit "I Got It at Ross."

Faced with the Covid-19 pandemic and ongoing writers' strikes, Hatcher began exploring new creative avenues through generative AI tools. With diligent practice on platforms like ChatGPT, Sora, and Midjourney, he not only created AI-generated short films and fictional movie trailers but also ventured into music production using the tools Suno and Udio.

His timing was impeccable. As social media buzzed with the fast-paced Kendrick–Drake rivalry, Hatcher used AI tools to produce "BBL Drizzy," tapping into trending discussions and memes surrounding the music icons. Harnessing his comedic talent and newfound proficiency with Udio and Midjourney, he produced the song in approximately five minutes, immediately after crafting the lyrics.

The composition of "BBL Drizzy" is driven by a bassline that harks back to the sounds of the Wrecking Crew and features soulful vocal lines reminiscent of Motown classics. Curiously, AI tools exhibit a particular talent for producing music akin to the soul and R&B of the 1960s and 1970s—a style that meshes well with hip-hop sampling traditions. Hatcher's journey with AI and music marks a unique intersection of technology and creativity, foreshadowing the potential directions in digital music innovation.

This fascinating development in the music world and broader creative industries is a testament to the evolving capabilities and influence of AI tools. How creators like Hatcher continue to navigate and harness these technologies could define the future trajectories of both music and digital content creation.

This story was initially reported by Wired.