National Student Esports (NSE), the official body for university esports in the UK, has extended its partnership with energy drink brand Monster Energy.

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As NSE’s official energy drink partner, Monster Energy will continue its support of the British University Esports Championship (BUEC).

Monster Energy NSE
Image credit: NSE

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The partnership will stay active until the 2022/2023 academic year. 

Since this year’s BUEC Spring Final is set to take place at Insomnia Gaming Festival for the first time, Monster Energy will be present on-site to ‘keep the student esports community fueled throughout the weekend’.

Moreover, the extension of the partnership will see the return of the NSE Unleashed, a social media initiative that sees students posting Monster Energy-related creative content across their social channels for a chance to win prizes. 

The expansion follows on from a deal signed in 2019, which saw Monster Energy become the official drinks partner of the British University Esports Championship

According to the release, the energy drink brand has been a pivotal part of UK university esports since the partnership. To mark the renewal, NSE and Monster Energy have also released a YouTube video featuring a selection of highlights from their collaboration. 

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Monster Energy has been a long-term supporter of esports. Its commercial portfolio includes deals with ESL Gaming, WePlay Holding, Natus Vincere and Wolves Esports, as well as a decade-long partnership with Evil Geniuses

Most recently, the energy drink brand secured a deal with Collegiate esports tournament organiser CSL Esports for its NACE Starleague.

Esports Insider says: Monster Energy continues in its efforts to support esports, seemingly focusing on collegiate esports. Evidently, the brand places emphasis on building long-term, engaging relationships with its business partners, an approach that tends to bring great results for all parties involved.

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