At the recent Adobe MAX creativity conference, Adobe unveiled fresh updates to its Creative Cloud suite, encompassing popular software such as Premiere Pro and After Effects, along with enhancements to the Substance 3D line and broader Adobe video ecosystem.

Cutting-edge AI-Powered Features

This latest iteration of Adobe's creative tools is supercharged by NVIDIA's RTX and GeForce RTX GPUs, bringing a significant leap in the capabilities of digital design, both in cloud settings and on local RTX PC configurations. One standout feature, Generative Extend in Premiere Pro (currently in beta), leverages AI to effortlessly add frames to video clips, utilizing the Firefly Video Model to ensure creative freedom without legal worries, thanks to Adobe's careful use of permissible content for training.

Enhanced 3D Content Creation

Adobe's Substance 3D Collection offers numerous RTX-enhanced features, significantly enriching 3D content creation. Key tools include ray tracing, AI-enhanced image-processing utilities, and image-to-material workflows powered by Adobe Firefly. With the Substance 3D Viewer entering its open beta phase, it promises to integrate 3D capabilities into 2D design workflows easily, facilitating its use throughout design teams and enhancing compatibility with other Adobe apps.

Advanced Video Editing Capabilities

Video editing is poised to evolve further with Adobe Premiere Pro, integrating powerful AI-driven enhancements like AI Audio Category Tagging, and GPU-accelerated video quality optimizations in collaboration with Topaz Labs' new plug-in for Adobe After Effects. These improvements run more efficiently on GeForce RTX hardware, particularly benefiting from the RTX 4090 Laptop GPU, delivering processing speeds significantly faster than some rival systems.

3D Superpowers Unleashed

Substance 3D Sampler and Stager are revolutionizing 3D creation phases with generative AI features like Text to Texture and Generative Background. Stager generates complex environments using simple descriptive inputs. The integration with Photoshop enables seamless 3D model manipulation. NVIDIA's GPU hardware acceleration ensures smooth performance, boasting up to an 80% boost in frame rates on the GeForce RTX 4060 Laptop GPU versus previous generations.

Adobe's drive to blend powerful AI functionalities with existing creative tools marks a significant stride in digital content production, empowering creators with the speed and flexibility required in today's fast-paced media environments.

Read more about these cutting-edge developments here.