In a surprising turn of events, Apple has opted to skip its anticipated refresh of the base model iPad this year. This decision comes amid Apple's intensified focus on integrating Apple Intelligence into its latest products and announcements. While the latest iPad mini received an upgrade with an A17 Pro chip and Apple Intelligence support, the absence of an update for the entry-level iPad highlights a strategic shift in Apple's product planning.

Historical Context and Product Evolution

The base model iPad, introduced in 2017, has traditionally targeted the mass market, particularly within educational settings. It initially debuted with minimalist specifications, excluding high-end features such as laminated displays and the latest chipsets, but offered an affordable $329 price point. Over the years, the product saw iterative annual updates—each bringing enhancements like Apple Pencil support, improved chips, larger displays, and increased storage.

The 10th generation iPad, which marked the most significant refresh to date, incorporated modern design elements, added vibrant color options, and switched to USB-C, yet deliberately retained older internal components to keep costs down.

Reasons Behind the Absence of an iPad Refresh

Apple's decision to delay the latest iPad release is intertwined with its strategic emphasis on Apple Intelligence. Current entry-level iPads feature chipsets like the A14, which were two years behind the cutting edge when first introduced. As Apple pivots towards more advanced AI capabilities, these older chipsets lack compatibility with Apple Intelligence, prompting Apple to pause on a refresh reliant on outdated technology.

Producing a refreshed iPad capable of supporting this AI-focused direction would necessitate incorporating a higher-end A16 or newer chipset, driving costs beyond the product's current budget-friendly pricing strategy. Additionally, placing a state-of-the-art chip in their most affordable device conflicts with supply constraints and the company's broader marketing narrative.

Future Prospects for the Base iPad

While timelines remain speculative, industry experts suggest a potential refresh could align with late 2025 product launches, by which time the new chipsets and components will harmonize cost-effectively with both Apple's production capacity and its AI initiative. This delay also buys Apple time to allocate existing resources towards maximizing iPad Air sales, targeting consumers conscious of Apple Intelligence capabilities.

Conclusion

Apple's deliberate decision to forego a base iPad update indicates a calculated approach, prioritizing long-term strategic alignment with family-wide integrations of Apple Intelligence. Until the anticipated 2025 update, Apple's focus will likely remain on enhancing customer experiences in higher product tiers, with an emphasis on future-proofing its technological ecosystem.

Original insights are from 9to5Mac.