The tech giant Apple, known for its groundbreaking innovations, once had ambitious plans beyond consumer electronics. They ventured into the electric vehicle (EV) sector with a project informally dubbed the Apple Car. Although the project never officially launched and was eventually shelved, insider information has unveiled intriguing details about Apple's quiet collaboration with one of China's leading automakers, BYD.

Apple and BYD's Battery Partnership

According to reports, including a detailed account by Bloomberg, Apple partnered with BYD around 2017 to co-develop advanced battery technology specifically for its EV initiative. The focus was on lithium iron phosphate (LFP) cells, known for their enhanced safety features and increased autonomy compared to typical EV batteries. While BYD has its own line of electric vehicles, the design for this joint venture was tailored exclusively for Apple's automotive ambitions.

The collaboration also highlighted Apple's meticulous approach to selecting highly specialized engineers for the project. These engineers took charge of developing state-of-the-art battery packs and effective heat management systems, while BYD brought in its extensive experience in manufacturing and innovations in LFP technology.

The Influence of BYD's Blade Battery

BYD's introduction of its "Blade" battery technology made a significant impact on Apple executives during the partnership discussions. Admired for its safety and capacity, the Blade battery has since become a hallmark feature of BYD's vehicle offerings.

However, despite years of collaborative efforts, Apple eventually decided to explore alternatives, stepping away from the partnership with BYD.

The Rise and Fall of the Apple Car Project

Initially stirring in 2014, Apple envisioned creating not just an electric car, but a fully autonomous vehicle. Discussions with automotive giants like Mercedes-Benz, Volkswagen, and Tesla were part of this journey, as Apple sought partners to contribute to their vision.

As years progressed, the complexity and high costs associated with achieving a self-driving car led Apple to rethink its strategy. Around $1 billion was reportedly invested annually, with the intention of pricing the car at approximately $120,000. Eventually, these mounting challenges culminated in the cessation of the Apple Car project, or Project Titan, redirecting efforts towards other areas, such as generative AI.

For further information, check out the original report from 9to5Mac.