In a tech landscape where flagship smartphones consistently push boundaries, Apple’s decision not to equip the iPhone 16 and iPhone 16 Plus with a 120Hz display has sparked considerable discussion. This choice highlights a recurrent pattern in Apple's approach to product features.

When and Where Was This Decision Made? This information about the iPhone 16 models emerged ahead of their expected launch in 2024. Consumers and technology enthusiasts had speculated on forthcoming upgrades, anticipating features that match or outpace competing flagship devices. However, the revelation that these models might feature a mere 60Hz refresh rate, much like their predecessors, has generated mixed reactions.

Why the 60Hz Limitation? Apple’s persistence in maintaining a 60Hz screen refresh rate on its non-Pro iPhone models is a continuation of a strategy seen in previous iterations. The tech giant continues to reserve high-refresh-rate features, like the 120Hz ProMotion display, for its more premium models, such as the iPhone Pro series. While a 60Hz display was standard not long ago, the rapid pace of technological advancements has shifted consumer expectations.

Who Is Affected by This? This decision primarily affects potential buyers of the iPhone 16 and iPhone 16 Plus who anticipate a seamless experience akin to what Pro models offer. Users familiar with higher refresh rates may notice the difference in responsiveness, potentially impacting user experience, particularly for activities like gaming or high-resolution video playback.

How Does Apple Justify Their Choice? Apple might defend its choice by pointing to differentiation strategies within its product lines, aimed at encouraging consumers to consider premium models for enhanced features. This tactic underscores Apple's approach to market segmentation, though it can appear restrictive to technology enthusiasts who expect high-end specifications across all models.

The Impact on Consumers For tech-savvy consumers and those upgrading from previous Pro models or other high-refresh-rate phones, the omission may be a significant factor in their purchasing decisions. Apple enthusiasts, however, often value the ecosystem and device synergy over individual specifications, which can mitigate potential discontent.

As the market evolves, the expectation for high refresh rates in flagship models has become almost ubiquitous. Whether Apple will adapt this feature for base models in future releases remains to be seen.

This was originally reported on by TechRadar.