Apple has unveiled exciting new features for its iPhone users, enhancing the way businesses interact with consumers through the Apple ecosystem. The recent update to the Apple Business Connect program aims to provide richer, more informative experiences across its platforms, including Apple Maps, Siri, and beyond.

Enhanced Caller ID and Email Branding

With the upcoming iOS 18.2 update, Apple plans to introduce significant improvements in the Mail and Phone apps. The Mail app will soon feature brand logos beside emails from participating businesses, making it easier for users to recognize and trust emails from legitimate sources. This is part of Apple's effort to combat phishing and spam emails.

On the other hand, a major enhancement in the Phone app will allow businesses to add a logo badge and descriptive name to incoming calls. This feature is designed not only to elevate the branding experience but also to help users easily identify genuine calls, reducing the chance of being misled by spam or fraudulent calls.

Broader Reach for Business Connect

Previously exclusive to brick-and-mortar enterprises, Apple Business Connect is now welcoming businesses that operate online and provide services without a physical presence. This expansion ensures that even more companies can benefit from Apple's powerful integration features, offering them a unique opportunity to reach their audience with authentic representations.

New Visual Branding Opportunities

For the first time, companies will be able to enrich their brand presence in the Tap to Pay interface. This feature employs custom artwork for businesses ready to accept contactless transactions via iPhone, enhancing the visual identity of brands in a high-engagement context.

Upcoming Caller ID Features in 2025

In a future iOS update scheduled for 2025, Apple plans to roll out Business Caller ID. This function will further empower users by displaying business verification directly on the lock screen when calls are received. Identifiable by their company name, logo, and department label, these features will provide an extra layer of security and credibility.

Joining Apple Business Connect

Participation in Apple Business Connect is entirely free. Interested businesses can sign up with a complimentary Apple Account, paving the way for integration within Apple’s expansive network.

For more insights and detailed information regarding these updates, refer to the original announcement on 9to5Mac.